Streamlining Artwork Processing

Successfully streamlined the artwork processing workflow, overcoming the challenges of accommodating diverse customization requests and maintaining consistent high quality across a wide range of printing methods.

Client

Hit Promotional Products Inc, FL, USA

Vertical

Retail

Solution

KPO

Hit Promotional Products Inc, FL, USA

Customer Profile

Hit Promotional Products is a distributors one stop shop for branded items and gifts. Hit Promotional Products has been a leader in the promotional product industry and a family-owned business that operates with a distinctive touch, an extensive inventory, first-class imprinting and decorations, and a commitment to sustainability. Hit is here to be a trusted partner in the success. We understand the needs of our clients and are constantly evolving to meet the needs of our market. Ranking among the top five suppliers in the nation, our wide array of products, expertise in our industry, and ability to get to market quickly make one-stop shop for all your promotional product needs

Problem Statement

The company’s Art Department faced challenges for efficiently processing customer artwork for various printing methods. Extensive modifications are often required to meet specific needs, leading to workflow inefficiencies. Customization demands, including adapting to different printing methods (Silk Screen, Pad Printing, Laser Engraving), can be time-consuming and increase the risk of errors. Maintaining high quality is critical for client satisfaction, while tight deadlines add pressure to streamline the entire process.

Proposed Solution

Team Somnetics addressed these challenges with a structured approach. All artwork is reviewed in Adobe Illustrator to assess alignment with the client’s vision and specifications that ensured initial alignment with client expectations. Artwork Personalization incorporated client-specific elements. Preparation optimizes artwork for different printing methods (Silk Screen, Pad Printing, Laser Engraving). Final proof reviews with client feedback guaranteed accuracy. The process concluded with finalization of print-ready artwork, minimizing errors and ensuring a seamless transition to production.

By implementing a clear and structured workflow, the Art department effectively manages the challenges associated with arrtork proofing, personalization, and preparation for various printing methods. This process ensures that each client’s design is carefully reviewed, customized, and optimized for production, reducing the risk of errors and delays. The final proof review guarantees that the artwork aligns with customer expectations, leading to greater satisfaction and a smooth transition into production. Through this approach, the Art department is able to maintain high-quality standards, improve efficiency, and deliver tailored artwork solutions across multiple printing techniques.

Retail